If your business is not showing on Google Maps, check the basics first: verification status, category fit, service area, duplicate profiles, website relevance, review recency, and whether your site has crawlable service pages. Many local businesses do not need fancy SEO first. They need accurate data, better pages, stronger proof, and fewer technical blockers.
Shortcut: if your local SEO feels stuck, start with the business profile, core service pages, review recency, and page speed before chasing complicated tactics.